Our Marketing Services
At Xpresso Marketing, we focus first on your customer value journey. From that, we learn how your customers interact with your business. This guides us in choosing the right marketing services for you.
Services for Each Stage of the Customer Value Journey
Aware/Engage
Search Engine Optimization (SEO)
PPC Campaigns
Social Ads
Blogging
Website Optimization
Subscribe/Convert
Landing Pages
Forms / Popups
Content Marketing
Social Media
Conversion Rate Optimization
Marketing Automation
Email Marketing
Remarketing
Excite/Ascend
Marketing Automation
Email Marketing
Remarketing
Advocate/Promote
Surveys
Case Studies
Loyalty Programs
Social Contests
Once we’ve completed your customer value journey mapping, we can deploy the following services to help grow your business.
Email Marketing
Email marketing has a median ROI of 122 percent, making it one of the most valuable tactics you can employ. But ROI from email doesn’t just happen. You need a clear strategy to convert prospects into customers. By understanding the buyer’s journey, we can highlight the right information to motivate a purchase.
Xpresso Marketing creates automated email series that convert at each stage of the journey, from prospects to raving fans. We tie your email marketing in with other tactics, like your blog, sales funnels and website to get the best results.
SEO/Blogs
More than 50 percent of all website traffic is from organic search. Ranking on search engines is challenging and takes more than just inserting keywords into your website.
We’ll work with you to identify important keywords for your business. Then we create plans for ranking for those keywords. Part of the SEO plan might include technical edits to your website, blogs and other content to engage readers and generate leads.
Sales Funnels
Once we understand your customer value journey, we set up sales funnels on your website and in your email marketing to guide website visitors to become prospects and customers.
We nurture prospects through email marketing by sending content to help them learn about your services and prepare for a buying decision.
Social Media
Social media strategy should incorporate more than just posts. The goal is to build a relationship with customers through real interactions.
We’ll create more than just a schedule for when to post content. At Xpresso Marketing, we’ll build out an engagement strategy to help you grow your following and engage your audience.
Online Advertising
We can deploy different media strategies to help you build awareness for what you do and send the right audience to your website to drive leads. From Pay-per-click (PPC) to social ads to remarketing, we help you reach and convert the right audience.
Once we determine the best advertising platform for your business, we’ll work with you to develop effective ad copy and audience targeting for the best ROI from your marketing.
Website Design
Where you place your calls to action on your website can have a huge impact on your lead generation and sales. A cluttered website won’t guide the visitor through the customer value journey effectively.
Once we’ve built your marketing strategy, we’ll review your website design for opportunities. Website design and function can impact your SEO and your ability to collect leads. We’ll explain the necessary changes and help your website perform better.
Get a Free Marketing Assessment!
Our Secret Sauce
Free Assessment
We’ll provide a free 15-minute marketing assessment. This gives you a chance to get to know our marketing consultation services. See if our digital marketing services are right for you and gain valuable insights for free.
