Digital Marketing Based on the Customer Value Journey

We take the time to understand your customers to improve your ROI and customer relationships.

Solving Your Greatest Marketing Challenges

Small business owners know the impact marketing has on sales. Yet, as you’re probably experiencing, there are three big marketing challenges you face. Xpresso Marketing helps businesses overcome these challenges.

E

Need a Strategy

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Need More Leads

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Need More Sales

Building a Marketing Strategy

Some small business owners know about the important marketing activities they should be doing. Some put off marketing, others start engaging in marketing activities on their own or hiring an intern. What you really need is an expert who knows how to build a marketing strategy that is appropriate for your business and audience.

Digital Marketing Services

There are many tools that help small businesses grow. Finding the right ones that deliver results for you can be confusing and time-consuming. We do all the heavy lifting so you can focus on doing what you do best. Then, we activate marketing tactics: SEO/Blogs, Sales Funnels, Email Marketing, Social Media, PPC Marketing, Website Design.

Closing More Sales

Even once you’ve captured a new lead, there’s still marketing work to convert that prospect to a customer. Understanding the full customer value journey can help you close more sales by informing prospects.

Earning More Quality Leads

An important missing element from many small business marketing plans is an online lead generation strategy. Websites are more than online brochures. We can show you how to use your website to drive high-quality leads.

Our Marketing Services

How We Deliver Digital Marketing Results

We prioritize the sales funnel so that your sales and marketing are focused on ROI. We do this by mapping the customer value journey. This provides an in-depth understanding of your customers, their needs, and the challenges they face.

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The Customer Value Journey

The 8 Stages of the Buyer’s Journey

Aware

Prospect sees an ad, finds you in search or via referral

Engage

Prospect reads a web page, blog, social post, watches video, etc.

Subscribe

Prospect opts in to receive gated content

Convert

Prospect makes a small purchase or schedules a demo

Excite

Customer gets value from initial transaction

Ascend

Customer purchases core offer and upgrades or upsells

Advocate

Happy customer leaves a review or testimonial/case study

Promote

Happy customer tells others about your brand

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Our Secret Sauce

We prioritize the sales funnel so that your sales and marketing efforts are focused on delivering the highest ROI for you. Click the button above and get valuable insight.

Free Assessment

We’ll provide a free 15-minute marketing assessment. This gives you a chance to get to know our marketing consultation services. See if our digital marketing services are right for you and gain valuable insights for free.